Three Tips for Setting up a Freelance Practice in a New State

I didn’t realize the power of a network until I moved from Minnesota—where I went to law school and worked for three years—to Utah, where my network consisted of only a few family members who were attorneys. Over the past few months, I have learned some key lessons in building a new practice in a new state.   Ask other attorneys, “Whom should I talk to?” When I moved to Utah, I opened an appellate and freelance practice. I spent the first few months talking to the few attorneys I did know and asking them about which attorneys in the area did appellate work. I then contacted those attorneys and went out to lunch with them. And I asked them whom I should talk to. I did the same thing with freelancing—I asked those I knew about which attorneys could use some freelancing services. This way, I started to develop relationships with the group of attorneys who could either use my services or refer cases to me. Get involved in organizations where your ideal client is. I had to figure out who my ideal client was and who would refer those ideal clients to me. The next step was figuring out where those ideal clients and referral sources would be. For me, both my freelance clients and my referral sources for appeals were solo and small law firms (large law firms have in-house appellate groups, so my services would be redundant). So I got involved in a few Utah State Bar organizations where I expected the solos and smalls would be. I originally attended bar organizations for women, young lawyers, and labor and employment; I have recently reassessed where I found the most success so that I can narrow my focus, and I have consequently cut out the labor and employment section. I also attended several CLEs that were...

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